50% improvement in organic clicks and 100% increase in impressions.
50% improvement in WhatsApp clicks.
40% of the keywords improved to the top 3 position in the SERP.
The Challenge
Competitive Niche: The website competes with a wide range of direct and indirect ranking competitors, including real estate websites (PropertyGuru, EdgeProp), financial websites (MoneySmart, SingSaver), banks (DBS, OCBC), and direct mortgage consultancies.
YMYL Topic: The topics on the website need to go through in-depth research to avoid giving audiences wrong information, with a strong emphasis on E-E-A-T and building trust signals.
The Approach
Product-led SEO content planning for service pages.
Created in-depth topics fact-checked against local housing and finance authorities like HDB, CPF Board, and MAS.
Had licensed consultants review the content.
Built trust signals (founders, brand history, linked sources).
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