NOTES ON MARKETING

INSIGHTS

Notes on marketing strategy, brand positioning and campaign development. Updated occasionally, not on a content calendar for its own sake.

Sep 29, 2026
Cross-border parcel shipping in Asia Pacific: why carriers should stop chasing parcel count in 2027, and where to put capacity, pricing and SEO instead.
Sep 28, 2026
Why growth in the smartphone market in Southeast Asia is moving to monthly payments and trade-ins by 2027, and what brands, telcos and sellers should do.

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