SEO, Analytics & Digital Growth / 6 years / Singapore PR

HI, I'M JADE.

SEO-specialised marketing nerd who gets her sense of achievement from helping clients hit their goals and making life easier for her teammates.

AI made the photo, I made everything else. Meet me on LinkedIn

Why I do this

Marketing shouldn't be confusing or bogged down by busywork. I help businesses scale with transparent, no-fluff recommendations while building smart, automated systems that take the friction out of day-to-day operations for my team and partners.

The short version

Formerly led a team of 2 and ran projects worth RM 700K ARR. Teamed up with the SEM team on e-commerce in Malaysia and Singapore. Worked on sites in MY, SG, HK, TW and NZ. Grew organic traffic and leads by 50% in 6 months. Befriended a few clients along the way.

Right now: sharpening my business and marketing fundamentals with Hubspot & Udemy courses, and figuring out how to bring them to life in a world full of AI.

WHAT I CAN DO

Tracking & Measurement

Hands-on tracking setup: GTM tags and triggers, GA4 custom events tracking setup, event listeners etc.
Debugging tracking gaps and data discrepancies until the numbers add up
BigQuery and SQL for digging into raw data
Turning data into “here’s what we do next” for VP and C-level stakeholders

Results: led the department-wide move from Universal Analytics to GA4, rebuilt the dashboards and trained everyone on the new metrics

SEO, AEO & GEO

Keyword research, product keyword fit
On-page SEO: HTML elements (Title, meta description, heading, image alt text, etc.)
Off-page SEO: Backlink audit and recommendation
Technical SEO: site architecture, crawling and indexing elements check (robots tag, robots.txt, sitemap, internal links, redirections, etc.)
Content SEO: On-page content, blog content pillar planning
Regional SEO: Multi-market / multi-lingual SEO
GEO for ChatGPT and Google AI Overviews

Results: organic traffic and leads up 50% in 6 months for selected accounts

Regional Stakeholder & Project Management

Juggling 20+ projects across SG, MY, TW, HK and NZ without dropping balls (or at least without anyone noticing)
Main contact for enterprise stakeholders up from onboarding / client training – QBRs – Annual Business Reviews and strategy planning
Coordinating developers, content, creative and account teams through structured briefs
Clients like me, and the feeling is usually mutual

Results: 100% client retention on a RM 700K annual portfolio, plus a hand in winning RM 600K in new contracts

AI Automations

If it’s repetitive, I’ll try to automate it
Claude Skills, agents and MCP integrations for briefs, localisation and spreadsheet data work
I run this website’s backend through Claude and MCP

Results: team efficiency up 30%+; migration URL mapping 50% faster, with fewer human errors

Leadership

Led a team of 2 and mentored new joiners through the full project lifecycle
Hired interns from job post to final pick
Built a handover template when mix-ups kept happening

Results: fewer “wait, who said that?” moments across the team

PAID & PERFORMANCE

SEM strategy: co-built integrated SEO + paid search strategies for e-commerce clients in MY and SG
Paid social: ran Meta Ads for a friend’s business
Pinterest: managed a brand channel, from content creation to repinning