Winning the US Market with Local SEO Establishment
INDUSTRY
Sports Communication Devices
SCOPE
Local signal establishment
The Results
50% improvement in clicks.
All targeted keywords show improvement.
The Challenge
The target is the US SERP, which tends to feature more functionalities and features – particularly in the e-commerce segment – compared to SERPs in Asia.
The product is relatively niche, and competitors are major brands with localised websites using ccTLDs, while the client operates a single global website without local domains.
The Approach
Analysed competitors and SERPs to find content gaps.
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