MARKETING WITH JADE
Sports

Building Authority from Zero: Launching a New Site with No Backlinks

INDUSTRY
Sports
SCOPE
CMS migration, product-led content segregation, off-site authority building
Google Search Console performance for Building Authority from Zero: Launching a New Site with No Backlinks​: 1.62K clicks and 31.6K impressions over 12 months
Keyword position tracking for Building Authority from Zero: Launching a New Site with No Backlinks​: 15 of 15 keywords up, all on page 1

The Results

  • Improvement in clicks upon content upload.
  • 100% of target keywords improved to the first page of SERP.

The Challenge

  • Thin content and non-flexible CMS.
  • Site is relatively new and has 0 incoming brand mentions and backlinks.

The Approach

  • Moved to WordPress so the site could scale.
  • Built Academy and Table Booking pages from SERP intent analysis, with E-E-A-T signals.
  • Ran continuous backlink acquisition (local directories, relevant publishers) and regular blogging.

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